Some thing worth bearing in mind is, a word that costs $50 in US, maybe less than $1 in an other country. Also a lot of these high paying words are localised down to state level. Another point to note is although it costs $50 for a word - these will often not cost that much on adsence, these will be bids for direct search - due to the high level of click fraud a lot of the ad agency's that buy these words will not pay as much on published pages (adsence) as they will for direct search (on G, Y etc.), and the price they are paying for top words seems to be going down (to me any way).I think we will see a new high paying vertion that is heavily vetted for fraud - if this happens the payouts could get big again.
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