Using High Paying Keywords in an article or post is very sensitive task. I myself do this job very carefully and with full concentration. It is necessary to attract the Adsense crawler to show more relevant Google ads to your site. For instance, if you're going to write an article about Aishwarya Rai or about Indian actor Salman Khan or about Yahoo Domain Name, then you must repeat the Keyword in Your article again and again at least 4 times. The Adsense crawler will understand the topic your talking about and it will deliver the relevant ads. If an article doesn't have enough text or good keywords, how it can be possible to get high class ads from adsense crawler. Adsense crawler is absolutely similar to Google's main search Crawler.
More importantly I will suggest you to have a look to your article's title, The title is also important by SEO eyes and can get attraction by Adsense crawler as well. If an article is about Yahoo Domain Name the title also should be similar to the article's niche. Adsense crawler see all the things such as article, website title, links, and more importantly Keywords around your article.
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