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The Acura Story
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Acura is the luxury arm of
Honda Motor Co. in North America. Technically, Acura is a marketing
creation; the brand is sold only in North America, not in Europe or
Japan. When Acura first appeared on the scene in 1986 it was a two-car
show: the Legend sedan, which was the first true Japanese luxury car
sold in America, and the Integra sport coupe and sedan. Today Acura’s
overall commitment to value and performance has made it one of the
best-selling luxury import nameplates in the United States. Acura’s
primary competitors are Lexus and Infiniti, but it can also compete with
Europe’s best.
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