I'm wondering how Google handles clicks for keywords that have no other
bids. Suppose you wanted an ad to come up when someone searched for
"antiques in Smalltown" where "Smalltown" is some imaginary small town,
and no one else in Smalltown had an adwords account, let alone one that
was bidding for the keyword "antiques in Smalltown." To limit the
situation still more, you would have Location for the campaign set down
to the smallest area possible around Smalltown to exclude any activity
that might occur in other possible Smalltowns in the world. . What
might you have to pay for that click? The CTR will be virtually zero,
probably, because not that many people are going to be searching Google
for "antiques in Smalltown," maybe one a day, if that, so the quality
score for this keyword will be very low, but with the next lowest bid
being 0, the cost shouldn't be much - maybe a penny?
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